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A decade of Zoho Social

The easiest way to manage your brands on social media

Schedule unlimited posts, monitor what matters, and create custom-reports to analyze your social media performance with Zoho Social.

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Shortlist for Social Engagement Platforms 2025

Best Social Media Management Tools 2025: For Individual Brands

Shortlist for Social Media Management Software under emerging favorites 2023

Schedule

Flexible scheduling that saves you time

Schedule your posts for times when your audience is most active. Choose from our best-time predictions, or create your own publishing schedule.

Learn more about publishing
Video Poster
Video Poster
Calendar

The content calendar you always wanted

Visualise your content pipeline with an intuitive publishing calendar that lets you organize your posts the way you want. Spread your posts across time, and make sure there's never a dull moment for your audience.

Learn more about content calendar
Monitor

A monitoring dashboard that's sticky

Multiple listening columns help you stay tuned to everything that's relevant. Respond in real-time and engage with your audience as often as you like.

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Video Poster
Video Poster
Analytics

The best-in-class social analytics

Understand who your audience is and how they engage with you on social media. Go with pre-built reports, or create new ones from scratch based on the stats that matter to you.

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"I spend a lot of time in the training room, and I can’t stop to post something because I’m working. Zoho Social helps me keep all my social media channels really busy."

Jon Tromans

Digital Marketing Trainer

Instagram

Direct scheduling to Instagram? Check.

Grow your presence on Instagram. Publish your best visuals, monitor your favorite hashtags, and repost user-generated-content right from your desktop.

Learn more about Instagram

Zoho Social for Agencies

Manage social media for all your clients with a single platform that's perfect for agencies. Set up your agency-branded social media dashboard and invite your clients to be a part of it.

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Social AagenciesSocial Women
Mobile-agency

Highly rated by our customers

  • ★★★★★4.8 / 5
  • ★★★★★4.7 / 5
  • ★★★★★4.7 / 5
  • ★★★★★4.6 / 5
  • ★★★★★4.5 / 5
Social Android AppSocial iOS App

Social media management on the go

Create compelling posts, add them to a publishing queue, monitor your brand, and better manage your content pipeline—all while you’re on the move. Learn more

Build the best social media presence for your brands

15-day free trial. No credit card required. Sign up in seconds.

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Frequently asked questions

Social media management software is an application or software suite module that helps a company interact on social media effectively across multiple communication channels. Good software will help in the process of creating, publishing, scheduling, managing, and analyzing content on social media platforms, such as Facebook, X (formerly Twitter), Instagram, Youtube, Pinterest, LinkedIn, and others.

Why do I need it?

Many businesses lack the time or resources to handle their social media accounts. However, this does not negate the need for social media management. People expect to be able to communicate with companies through social media. Social media can help your business reach your customers, gain valuable insights, and grow your brand exponentially. With each passing year, social media is only gaining prominence, becoming the most preferred channel of communication. Your business may be forgotten, lose consumers to competitors, or even miss out on new customers if you don't have a strong social media presence.

Who is it for?

From individuals and personal profiles, to small and large teams and agencies, everyone can use social media management software to help them manage their business across social media platforms effectively. In a nutshell, social media management software is for anyone who wants to improve their social media presence and ace the social media marketing game.

Here are some key points that you should consider when choosing a social media management software:

  • Technical assistance: Your ideal social media management solution or software should provide responsive and attentive technical support. Companies should give their customers the ability to reach out to them easily via email, social media, or even via phone, through the week. A solution that offers free support can be a good start.
  • Reporting and analytics: While all social media management services claim to provide insightful analytical reports, the quality of the actual information can differ. A solution that offers in-depth custom reports, reach, and impression stats, and help you understand your audience and track social media performance would be ideal.
  • Pricing Plan: A social media management solution should offer a range of plans for businesses to choose from, be inexpensive, and offer a free trial period so you can experience the platform before choosing to move to a paid subscription.
  • Transparent pricing and no hidden costs: With transparency comes trust, and that brings long-term customers and increases brand loyalty. It's crucial to have transparent pricing and ensure that there are no added or hidden costs.
  • Audience engagement: Audience engagement is essentially a mix of social listening and monitoring. This is a feature that many brands look for in their social media management software. Audience engagement allows you to keep track of brand mentions and engage with your followers on a regular basis.
  • User experience: You're almost certainly going to use this tool on a daily basis. As a result, finding a product that provides a positive experience for you or your team is crucial. Intuitive and easy tools are the best.

Here are some key features that should be included in any social media management system you select:

  • Easy scheduling

    Your social media management system should let you plan, schedule, and publish seamlessly. It should have advanced scheduling tools that tell you what the best time to post would be to reach your audience when they are active.

  • Social media monitoring

    It should help monitor core keywords, brand hashtags, product reviews, and other relevant information, as well as help you find new leads and keep an eye on what's being said about the brand you manage on social media.

  • Powerful social media analytics

    Your social media management system should be able to give in-depth visual reporting and analytics like custom reports, analyze page views, page clicks, and page shares, as well as feedback received, that will help you better understand your audience and analyze and enhance the effectiveness of your content.

  • Collaboration

    It should have collaboration tools/features that let you work with your team to brainstorm new post ideas, compare the performance of old posts, discuss reports, talk about who engages with your brand, and plan how to reply to incoming posts.

  • Seamless integration

    You may want to automate parts of your social media operations or transfer data between platforms. A good social media management solution should help you seamlessly include your sales and customers service teams so you can provide the best support to your customers and generate leads, thereby increasing revenue. When you have your social media connected with sales and customer service, you will be able to convert an unhappy tweet to a support ticket and loop in your service teams. You will also be able to view relevant CRM information and help your sales force close deals faster.

The advantages of adopting social media management tools include being able to handle all of your social media activities easily, such as planning, posting, scheduling, monitoring, and analyzing social media marketing tactics all from a single interface. Social media management tools help your brand plan and execute social media engagement more efficiently.

Using a social media management tool allows you to work on all your social profiles from one dashboard. It helps automate scheduling in advance and post content seamlessly. It also makes collaboration easy by allowing team members to edit posts, get approval on your drafts, and share copy ideas, all from a single tab.

Zoho Social is a social media management tool that helps businesses and agencies expand and grow their social media presence. From a single interface, Social can help you post, schedule, monitor, and measure your social media content across:

Getting started with Zoho Social is easy. You could sign up for a 15-day free trial, and explore the powerful features of Zoho Social. You can choose from our Standard, Professional and Premium plans available on a monthly as well as yearly subscription basis. If you're a digital agency, you can try out our Agency or Agency Plus according to your business requirements. Select the option that best fits your company's needs and get started with Zoho Social right away. If you are dissatisfied with our service, you may cancel your subscription at anytime.

Zoho Social is a complete social media management solution that assists businesses and agencies in expanding their social media presence. Here are some notable features that make us stand out:

  • Advanced scheduling tools like our SmartQ predictions tells you what the best time to post would be to reach your audience when they are active.
  • Our social monitor helps identify key phrases, brand hashtags, product reviews, and other relevant information, as well as helps you find new leads and keep an eye on what's being said about the brand you manage on social media.
  • Create publishing schedules that work best for your team. With Custom Queues on Zoho Social, set unique publishing time-slots for each day of the week, so your team never has to worry about scheduling overlaps.
  • The intuitive brand health dashboard will help you better understand your audience by giving you a snapshot of your engagement rate and analyze sources of traffic as well as the distribution of clicks across social profiles, thereby enhancing the effectiveness of your content.
  • Our powerful and seamless integrations with Zoho CRM, Zoho Desk and Canva help you generate leads fast and close deals faster, resolve customer issues faster by converting social updates to tickets, and create and edit visually appealing designs with ease.
Note: Access to social media platforms via Zoho applications is subject to regional restrictions; if a platform is banned in your country, it will not be accessible through Zoho applications.
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